Core Features Available to Property Managers

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1. Complete Listing Management

Take control of how your property appears to searching families:

• Claim and Verify Your Listing: Establish ownership of your property profile and gain access to management tools
• Update Property Details: Modify services offered, specializations, care types, and facility descriptions in real-time
• Photo and Media Management: Upload high-quality images, virtual tours, and video content that showcase your facility
• Highlight Specializations: Emphasize specific expertise such as advanced dementia care, behavioral management, or specialized memory care programs
• Real-Time Availability Updates: Keep families informed about current availability and waiting list status
• Accreditations and Certifications: Display your CQC ratings, specialist accreditations, and quality certifications prominently

2. Lead Management and Family Communication

Connect directly with families who are seriously considering your facility:

• Shortlist Notifications: See when families add your property to their comparison list ("Care Candidates")
• Inquiry Management: Track and respond to family inquiries through the platform
• Direct Messaging: Send additional information, answer questions, and schedule visits with interested families
• Lead Tracking: Monitor your conversion funnel from initial interest through to placement
• Follow-Up Tools: Maintain contact with families after property tours and scheduled visits
• Document Sharing: Provide brochures, care plans, pricing details, and other relevant documents directly through the platform

3. Analytics and Performance Insights

Understand how families find you and what drives their decisions:

• Listing Views: Track how many times your property appears in search results and how many detail page views you receive
• Shortlist/Bookmark Metrics: See how many families have saved your property for serious consideration
• Search Term Analysis: Discover which keywords and filters are bringing families to your listing
• Geographic Insights: Understand where your inquiries originate and identify market expansion opportunities
• Competitive Positioning: See how your property compares to others in your local area across key factors families prioritize
• Conversion Tracking: Monitor your lead-to-placement conversion rate and identify optimization opportunities
• Trend Analysis: Understand seasonal patterns and changing family preferences in your market

4. Reputation Management

Build and maintain your facility's reputation with transparency and responsiveness:

• Review Monitoring: Receive notifications when families leave reviews of your facility
• Professional Response Tools: Respond publicly to reviews, addressing concerns and acknowledging positive feedback
• Testimonial Showcase: Highlight positive testimonials from residents' families and staff members
• Quality Improvement Tracking: Demonstrate improvements made in response to feedback
• CQC Report Commentary: Add context to CQC inspection reports, explaining improvements or addressing specific findings
• Review Flagging: Report inappropriate or fraudulent reviews for moderation

5. Marketing and Promotional Tools

Increase visibility and reach families when they're actively searching:

• Featured Listings: Boost your property to appear more prominently in search results (premium feature)
• Targeted Promotions: Reach families searching in your geographic area or for your specific care specializations
• Campaign Management: Create time-limited promotions or highlight special programs
• Referral Partner Access: Connect with local authorities, hospitals, and community organizations looking for placement options
• Content Marketing: Contribute expert articles or insights that position your facility as a thought leader