Dementia Care Home

Ashcroft Nursing Home

Fairview Close, Margate, Kent, CT9 2QE

Nursing homes

At a Glance

The information you need to decide whether this home warrants a closer look.

DCC Family Score
71/ 100
Weighted from family reviews
Dementia SpecialismConfirmed

Nursing homes

Families Rate The Staff72 / 100

Staff warmth score

“Well Looked After”68%

of reviewers answered yes

Good to know

  • Registered beds88
  • SpecialismsCaring for adults over 65 yrs, Dementia, Physical disabilities, Sensory impairment
  • Last inspected2022-12-31

Save Ashcroft Nursing Home to your shortlist

Keep a running list, add visit notes, and compare homes side-by-side. Free account — it takes a minute.

The Evidence

What the review data, the inspection reports, and the dementia-care evidence base tell us about this home.

Section 01

What families say

The eight family priority themes

  • Staff warmth72
  • Compassion & dignity72
  • Cleanliness70
  • Activities & engagement60
  • Food quality60
  • Healthcare68
  • Management & leadership45
  • Resident happiness68
Section 02

What inspectors found

Inspected 2022-12-31

  • Is this home safe?

    Good
    The safe domain was rated Good at the October 2022 inspection. This rating indicates that inspectors were satisfied with safety arrangements, including staffing levels, medicines management, and infection control, at the time of the visit. The home supports 88 residents with a range of needs including dementia, physical disabilities, and sensory impairment, which places significant demands on safe practice. No specific observations, incidents, or concerns are reproduced in the available published text. The home's overall improvement from a previous Requires Improvement rating suggests that earlier safety concerns, if any were part of that rating, have been addressed.
    Verified by inspector
  • Is the care effective?

    Good
    The effective domain was rated Good at the October 2022 inspection. This domain covers training, care planning, healthcare access, nutrition, and how well the home translates knowledge into practice. The home cares for people with dementia, physical disabilities, and sensory impairment, all of which require specific, up-to-date staff competencies. No specific examples of care plan content, dementia training records, or GP access arrangements are reproduced in the available published text. The Good rating indicates inspectors found these elements satisfactory overall.
    Verified by inspector
  • Is this home caring?

    Good
    The caring domain was rated Good at the October 2022 inspection. This domain covers staff warmth, dignity, respect, and how well staff support residents' independence and emotional wellbeing. For a home specialising in dementia care, the quality of everyday human interactions is arguably the most important dimension of quality. No specific inspector observations, staff behaviours, or resident or relative quotes are reproduced in the available published text. The Good rating indicates inspectors were satisfied with what they observed.
    Verified by inspectorResident testimony recorded
  • Is the home responsive?

    Good
    The responsive domain was rated Good at the October 2022 inspection. This domain covers whether the home tailors care to individual needs, whether activities are meaningful and accessible, and whether end-of-life care is planned and compassionate. With 88 beds and residents living with dementia, physical disabilities, and sensory impairment, responsiveness requires a genuinely individual approach rather than a one-size programme. No specific activity examples, individual care adjustments, or end-of-life planning details are reproduced in the available published text.
    Verified by inspector
  • Is the home well-led?

    Requires improvement
    The well-led domain was rated Requires Improvement at the October 2022 inspection. This is the only domain that did not achieve a Good rating and represents a genuine gap against an otherwise improved picture. Well-led covers management visibility, governance systems, staff culture, learning from incidents, and accountability. The published summary does not explain what specific shortfalls were identified, which makes it difficult to assess how serious or how resolved they are. The home is operated by Regal Care Trading Ltd, with Mrs Alexandra Thurlby listed as the nominated individual.
    Verified by inspector
  • Source: CQC inspection report →

    Section 03

    What the evidence base says

    The team at Ashcroft supports residents living with dementia, sensory impairments and physical disabilities. They provide nursing care for adults over 65, adapting their approach to each person's needs. For residents living with dementia, the caring staff work to create a supportive environment. The team understands the importance of patience and kindness in dementia care. All areas worth probing directly during a visit.

The DCC Verdict

Our editorial view, built from the three lenses: what families tell us, what inspectors record, and how the home sits against good dementia-care practice.

71/ 100

DCC Family Score

Ashcroft Nursing Home scores 71 out of 100, reflecting solid Good ratings across care, safety, and effectiveness, held back by a Requires Improvement in well-led, which raises real questions about oversight and accountability that you should probe directly before deciding.

Homes in South East typically score 68–82.
DCC Recommendation

Worth a visit

Ashcroft Nursing Home in Margate was rated Good overall at its most recent inspection in October 2022, published December 2022. This is an improvement from a previous rating of Requires Improvement, which is an encouraging direction of travel. Inspectors rated the home Good across safe, effective, caring, and responsive domains, suggesting that day-to-day care, staffing safety, and responsiveness to residents' needs were broadly satisfactory at the time of the visit. The exception is well-led, which was rated Requires Improvement. This means inspectors found shortfalls in leadership or governance that had not been fully resolved, and this is the area you should scrutinise most carefully before making a decision. The published report summary does not provide detail on specific inspection observations, quotes, or evidence for any domain, so much of what happens day to day remains unknown from the published text alone. When you visit, ask the manager directly what the well-led concerns were, what has changed since, and how you can verify the improvements yourself.

The three questions to ask when you visit

Save this home. Compare it against your shortlist.

Let our analysis show you how Ashcroft Nursing Home measures up against the other homes you’re considering. Free account.

Create free account →

In Their Own Words

How Ashcroft Nursing Home describes itself — collected from its own website. DCC has not edited or independently verified the content in this tab.

What Ashcroft Nursing Home says about itself

Kind staff create a caring atmosphere in Margate

Ashcroft Nursing Home – Your Trusted nursing home

Finding the right nursing home means looking for genuine kindness and compassion in everyday care. Ashcroft Nursing Home in Margate supports residents with sensory impairments, dementia and physical disabilities, with staff who families describe as caring and kind. The home maintains a clean environment where residents can feel comfortable.

Care & specialisms

Who they care for

    The team at Ashcroft supports residents living with dementia, sensory impairments and physical disabilities. They provide nursing care for adults over 65, adapting their approach to each person's needs.

    How they describe their dementia care

    For residents living with dementia, the caring staff work to create a supportive environment. The team understands the importance of patience and kindness in dementia care.

    “Why not arrange a visit to Ashcroft to see how they could support your loved one?”

    DCC does not edit or curate content in this tab. For independently curated information, see The Evidence and DCC Verdict.

    Free download – Dementia Stage 4

    Not sure if it's dementia or just ageing? Here's the checklist your GP will use.

    Twelve signs to observe. A simple scoring framework. A printable, one-page record you can take to your next GP appointment, so you go in with specifics, not anxiety.

    Download Your Checklist

    No registration required to download. Free.

    Related:

    What Real Families Say About Dementia Care Homes: The Eight Things That Matter Most

    A Which? Report for Care Homes: Real Family Reviews, Not Just Official Inspections

    Step-by-Step Guide to Finding a Care Home for Your Mum in the UK

    What Does 'Dementia Specialist' Actually Mean? How to Tell If a Care Home Really Is One

    Best UK Website for Comparing Dementia Care Homes (Beyond CQC Ratings)

    Dementia care gifts that help

    The Thoughtful Gift That Makes a Difficult Day Easier

    The things that make the greatest difference to someone living with dementia are rarely the most obvious ones. They are the things that ease the day — that give a carer a moment to breathe, or give the person they care for a moment of calm or quiet joy. Every item here was chosen because it works, and because it reduces stress for everyone in the room.

    Comforting Memories

    Britain 1940 to 1970: Memory Lane

    Card Game

    The Card Game That Turns Familiar Phrases Into Open Doors

    Memory Box

    The Box That Holds a Life

    Digital Photoframe

    The Frame That Brings the Family Into the Room

    Digital Calendar

    The Clock That Knows What Day It Is

    FAQs Related to Care Homes increasing support care

    How often to visit a parent with dementia in a care home — and what makes a visit actually matter

    read this FAQ

    Care home fees and dementia — who pays, who doesn't, and what determines the difference

    read this FAQ

    Do you have to sell the house to pay for dementia care? The options most families don't know about

    read this FAQ

    The 7-year rule and care home fees — what it actually means and why it's misunderstood

    read this FAQ

    How much the NHS will pay for a care home — and what happens when the home costs more

    read this FAQ

    NHS Continuing Healthcare and dementia — who qualifies, how to apply, and what to do if refused

    read this FAQ

    When the NHS pays for dementia care — the two situations and how to access both

    read this FAQ

    What the NHS actually covers in dementia care — and the funding most eligible families never claim

    read this FAQ
    We use cookies in order to give you the best possible experience on our website. By continuing to use this site, you agree to our use of cookies.
    Accept