Primrose House Care Home

Who they care for

The home cares for adults both under and over 65, including those living with dementia or physical disabilities. This mix of ages and care needs means the home works with quite varied situations, so it is worth asking how staff are supported to meet those different needs.

DCC does not edit or curate content in this tab. For independently curated information, see The Evidence and DCC Verdict.

Who they care for

• {"_thumbnail_id":"381226","county":"Yorkshire","_county":"field_6984c81707f16","postcode":"HU15 1XB","_postcode":"field_6984c857ad520","headline":"Residential home in Brough: True Peace of Mind","_headline":"field_6984c8d0ad52b","description":"Primrose House Care Home is a care home near Brough in the Yorkshire & Humberside. Where younger residents and those with dementia find welcoming support","_description":"field_6984c901ad530","gmb_name":"Primrose House Care Home","_gmb_name":"field_6984c92ead532","gmb_address":"\ue0c8\nBluebird Wy, Brough HU15 1XB","_gmb_address":"field_6984c936ad533","gmb_phone":"01482 690203","_gmb_phone":"field_6984c97aad537","gmb_star_rating":"4.5","_gmb_star_rating":"field_6984c98cad539","copy_headline":"Where younger residents and those with dementia find welcoming support","_copy_headline":"field_6984c9b4ad53c","stage":"3.0","_stage":"field_6984c9bcad53d","gmb_business":"Nursing home","_gmb_business":"field_69a771cc07ed9","copy_intro":"Families searching for specialist care in Brough often discover Primrose House Care Home offers support for both younger adults and older residents living with dementia or physical disabilities. The home presents itself as clean and welcoming, with staff who greet visitors warmly. Those considering this home will want to explore how their specific approach works for different age groups and care needs.","_copy_intro":"field_69a7744107eda","copy_specialisms":"The home cares for adults both under and over 65, including those living with dementia or physical disabilities. This mix of ages and care needs means the home works with quite varied situations, so it is worth asking how staff are supported to meet those different needs.","_copy_specialisms":"field_69a7747507ede","copy_closing":"Visiting Primrose House gives families the chance to see how this varied community works in practice.","_copy_closing":"field_69a7749607ee0","address_1":"Bluebird Way","_address_1":"field_6984c77407f13","town_city":"Brough","_town_city":"field_6984c78607f15","local_authority":"East Riding of Yorkshire","_local_authority":"field_6984c86cad522","cqc_report_date":"2025-11-20T11:14:07Z","_cqc_report_date":"field_6984c87aad523","service_type":"Residential home","_service_type":"field_6984c89fad527","cqc_link":"https:\/\/www.cqc.org.uk\/location\/1-15111291836","_cqc_link":"field_6984c886ad524","sitelink":"https:\/\/danforthcarehomes.co.uk\/care-homes\/primrose-house\/?utm_source=google&utm_medium=organic&utm_campaign=gbp_primrose-house","_sitelink":"field_6984c8a6ad528","service_provider":"Danforth Care Brough Limited","_service_provider":"field_6984c8adad529","regional_location":"Yorkshire & Humberside","_regional_location":"field_6984c8bbad52a","gmb_image":"https:\/\/lh3.googleusercontent.com\/p\/AF1QipPyiRyF-rEQnedoKJkp6umXiWguHjoFDrk7h1vP","_gmb_image":"field_6984c8f2ad52e","gmb_link":"https:\/\/www.google.com\/maps\/place\/Primrose+House+Care+Home\/@53.7244472,-0.5683187,17z\/data=!3m1!4b1!4m6!3m5!1s0x4878e92fa2650239:0x39e3af64de5a72cd!8m2!3d53.7244472!4d-0.5683187!16s%2Fg%2F11svmp1w0m","_gmb_link":"field_6984c913ad531","dementia":"1.0","_dementia":"field_6984c93dad534","cqc_rating":"Good","_cqc_rating":"field_6984c948ad535","cqc_score":"2.0","_cqc_score":"field_6984c96bad536","star_rating_count":"15.0","_star_rating_count":"field_6984c9aaad53b","copy_dementia_":"Dementia care is offered here, and families will want to ask about the specific approaches and activities that suit their parent's stage of dementia. Understanding how staff support people with different types of dementia can help you make the right choice.","_copy_dementia_":"field_69a7748807edf","_edit_lock":"1773688742:1","_sq_sla":"backend","_edit_last":"1","_wp_page_template":"default","address_2":"","_address_2":"field_6984c77f07f14","specialisms":"4","_specialisms":"field_6984c896ad526","screengrab":"","_screengrab":"field_6984c8d7ad52c","gmb_email":"","_gmb_email":"field_6984c985ad538","features":"1","_features":"field_6984c9c6ad53e","copy_what_people_say":"","_copy_what_people_say":"field_69a7744a07edb","copy_facilities":"","_copy_facilities":"field_69a7745807edc","copy_management":"","_copy_management":"field_69a7746a07edd","postcode_relationship":"13735","_postcode_relationship":"field_69bb02cad9442","latitude":"53.724149","_latitude":"field_69875b180a63e","longitude":"-0.566806","_longitude":"field_69875b210a63f","review_data":"[Nicole Ashton] 5\u2605 \ue838 \ue838 \ue838 \ue838 \ue838: Primrose House Care Home is a truly special place where compassion and dedication shine through in every interaction. The staff's commitment to providing exceptional care is evident in the warm and welcoming atmosphere they create. Residents are not just cared for but truly valued and respected. It's heartwarming to see the positive impact the care home has on the lives of those who call it home. I feel privileged to be part of such a caring community. | [Nikki Goodship] 5\u2605 \ue838 \ue838 \ue838 \ue838 \ue838: Fantastic care home, all the staff are hard working and polite and give the best quality of care. Would recommend to anyone who wants to reside there or apply for a job. Always reliable and efficient, and really care about the people that live there | [Fay Marsden] 5\u2605 \ue838 \ue838 \ue838 \ue838 \ue838: Went to look round primrose house I could not fault the home its spotlessly clean. Bedrooms are beautifull staff were very friendly and management answerd any questions I had with ease.has a chat with residents and they were all happy.It was the little touches like the cake in reception and fresh flowers that make it so homley for people staying and visiting | [Amanda Robinson] 5\u2605 \ue838 \ue838 \ue838 \ue838 \ue838: I had the pleasure of visiting primrose house this week, what a wonderful vibrant home. Happy,welcoming, helpful team. Such a happy and joyful place to spend the day. Thank you | [darren alsop] 5\u2605 \ue838 \ue838 \ue838 \ue838 \ue838: Working at Primrose house is a privilege the team are amazing so supportive and nothing is ever too much trouble. I would highly recommend you coming to work here if you get the chance. | [amy leach] 5\u2605 \ue838 \ue838 \ue838 \ue838 \ue838: Great care home with fantastic facilities, all the residents look happy and do lots of activities | [Erin Harvey] 5\u2605 \ue838 \ue838 \ue838 \ue838 \ue838: Great place, residents are well taken care of, and lots of great activities for them, nice cozy atmosphere. | [Becca Vlogs] 5\u2605 \ue838 \ue838 \ue838 \ue838 \ue838: Primrose is one of the best care homes, I have ever seen | [Jordan Martin] 5\u2605 \ue838 \ue838 \ue838 \ue838 \ue838: Lovely care home, fantastic staff, would 100% recommend! \ud83e\udd29 \u2026","_review_data":"field_69ca61fad6d61","specialisms_0_specialism_name":"Caring for adults under 65 yrs","_specialisms_0_specialism_name":"field_69873d768bae1","specialisms_1_specialism_name":"Dementia","_specialisms_1_specialism_name":"field_69873d768bae1","specialisms_2_specialism_name":"Caring for adults over 65 yrs","_specialisms_2_specialism_name":"field_69873d768bae1","specialisms_3_specialism_name":"Physical disabilities","_specialisms_3_specialism_name":"field_69873d768bae1","features_0_featurename":"Friendly\/Welcoming","_features_0_featurename":"field_69873d298bae0","cqcbc_location_id":"1-15111291836","cqcbc_provider_id":"1-14878629855","cqcbc_provider_name":"Primrose House Care Home","cqcbc_brand_name":"BRAND Welltower","cqcbc_local_authority":"East Riding of Yorkshire","cqcbc_address_line1":"Bluebird Way","cqcbc_town_city":"Brough","cqcbc_county":"","cqcbc_region":"Yorkshire & Humberside","cqcbc_postcode":"HU15 1XB","cqcbc_latitude":"","cqcbc_longitude":"","cqcbc_phone":"01482904112","cqcbc_website":"https:\/\/danforthcarehomes.co.uk\/care-homes\/primrose-house\/?utm_source=google&utm_medium=organic&utm_campaign=gbp_primrose-house","cqcbc_registration_status":"Registered","cqcbc_registration_date":"2023-06-05","cqcbc_dormancy":"N","cqcbc_number_of_beds":"66","cqcbc_service_type":"Residential homes","cqcbc_specialisms":"Caring for adults over 65 yrs, Caring for adults under 65 yrs, Dementia, Physical disabilities","cqcbc_regulated_activities":"Accommodation for persons who require nursing or personal care","cqcbc_overall_rating":"Good","cqcbc_overall_report_date":"","cqcbc_overall_report_link_id":"","cqcbc_rating_safe":"Good","cqcbc_rating_effective":"Good","cqcbc_rating_caring":"Good","cqcbc_rating_responsive":"Good","cqcbc_rating_well_led":"Good","cqcbc_previous_overall_rating":"","cqcbc_rating_trend":"stable","cqcbc_inspection_count":"0","cqcbc_last_report_date":"2025-10-20","cqcbc_last_inspection_date":"2025-10-20","cqcbc_latest_report_link_id":"","cqcbc_fetched_at":"2026-05-07 02:43:46","cqcbc_family_score":"72","cqcbc_score_staff_warmth":"72","cqcbc_score_compassion_dignity":"72","cqcbc_score_resident_happiness":"70","cqcbc_score_cleanliness":"70","cqcbc_score_management_leadership":"72","cqcbc_score_activities_engagement":"65","cqcbc_score_food_quality":"65","cqcbc_score_healthcare":"70","cqcbc_score_explanation":"Primrose House Care Home received a Good rating across all five inspection domains in October 2025, which is a positive baseline. However, the published inspection report contains very limited specific detail, observations, or direct testimony, so scores reflect confirmed compliance rather than rich, specific evidence of outstanding practice.","cqcbc_checklist_verified":"[{\"title\":\"Registered manager in post\",\"detail\":\"The inspection confirms a named registered manager, Ms Rachel Louise Harvey, is in post and the home is registered with the regulator.\",\"source\":\"Inspection registration record\"}]","cqcbc_checklist_mentioned":"[{\"title\":\"Staff described as warm and welcoming\",\"detail\":\"The home received a Good rating for Caring, which covers staff warmth and interactions, but no specific inspector observations or direct quotes are recorded in the published findings.\",\"source\":\"Inspection domain rating\"},{\"title\":\"Dementia-friendly environment\",\"detail\":\"Dementia is listed as a specialism and the home is rated Good across all domains, but the published report does not describe specific dementia-friendly design features or adaptations.\",\"source\":\"Inspection domain rating\"},{\"title\":\"Care plans reflect individual preferences\",\"detail\":\"The Effective domain is rated Good, which covers care planning, but no specific detail about care plan content or review frequency is included in the published findings.\",\"source\":\"Inspection domain rating\"},{\"title\":\"Staffing levels adequate\",\"detail\":\"The Safe domain is rated Good, which covers staffing, but no specific staffing ratios or rota detail are recorded in the published findings.\",\"source\":\"Inspection domain rating\"},{\"title\":\"Home learns from incidents\",\"detail\":\"The Well-led domain is rated Good, which typically covers governance and learning from incidents, but no specific examples are described in the published report.\",\"source\":\"Inspection domain rating\"},{\"title\":\"Families welcomed\",\"detail\":\"No specific mention of family involvement is made in the published findings, but the Responsive domain is rated Good, which can cover family engagement.\",\"source\":\"Inspection domain rating\"},{\"title\":\"Varied activity programme\",\"detail\":\"The Responsive domain is rated Good, which covers activities and engagement, but no specific activities, timetables, or one-to-one provision are described in the published report.\",\"source\":\"Inspection domain rating\"},{\"title\":\"Privacy and dignity respected\",\"detail\":\"The Caring domain is rated Good, which covers dignity and respect, but no specific inspector observations about privacy practices are recorded.\",\"source\":\"Inspection domain rating\"},{\"title\":\"Visible, approachable management\",\"detail\":\"The Well-led domain is rated Good and a registered manager is confirmed in post, but no specific detail about the manager's visibility or staff relationships is included.\",\"source\":\"Inspection domain rating\"},{\"title\":\"Healthcare access\",\"detail\":\"The Effective domain is rated Good, which covers healthcare access, but no specific information about GP access, medication management, or health monitoring is recorded in the published findings.\",\"source\":\"Inspection domain rating\"}]","cqcbc_checklist_not_assessed":"[{\"title\":\"Staff respond to distress appropriately\",\"detail\":\"Not covered in the inspection findings. Ask what training staff receive for managing distress in people with dementia, and whether there is a specific protocol.\",\"source\":\"Ask the home directly\"},{\"title\":\"Residents not rushed\",\"detail\":\"Not covered in the inspection findings. Observe the pace of care interactions during your visit, particularly at mealtimes and personal care routines.\",\"source\":\"Ask the home directly\"},{\"title\":\"Good food quality with choice\",\"detail\":\"Not covered in the inspection findings. Ask to see the current week's menu and whether the kitchen can accommodate texture-modified diets and cultural preferences.\",\"source\":\"Ask the home directly\"},{\"title\":\"Clean, hygienic premises\",\"detail\":\"Not covered with specific observations in the inspection findings. Assess cleanliness yourself on a visit, paying attention to communal areas, bathrooms, and odour.\",\"source\":\"Ask the home directly\"},{\"title\":\"End-of-life plans in place\",\"detail\":\"Not covered in the inspection findings. Ask whether every person has an advance care plan and how the home works with families and the GP when someone's condition deteriorates.\",\"source\":\"Ask the home directly\"},{\"title\":\"Staff trained in dementia care\",\"detail\":\"Not covered in the inspection findings. Ask what specific dementia training all staff complete, whether it is accredited, and how recently it was refreshed.\",\"source\":\"Ask the home directly\"},{\"title\":\"Communication with families\",\"detail\":\"Not covered in the inspection findings. Ask how the home contacts you if your parent's condition changes, and how often you would receive a formal update.\",\"source\":\"Ask the home directly\"},{\"title\":\"Care plan review frequency\",\"detail\":\"Not covered in the inspection findings. Ask how often care plans are formally reviewed and whether families are invited to take part in those reviews.\",\"source\":\"Ask the home directly\"},{\"title\":\"Night staffing numbers\",\"detail\":\"Not covered in the inspection findings. Ask specifically how many permanent carers and seniors are on duty overnight for the 66 beds.\",\"source\":\"Ask the home directly\"},{\"title\":\"Agency staff usage\",\"detail\":\"Not covered in the inspection findings. Ask what proportion of shifts in the last month were covered by agency staff, and whether the same agency workers are used consistently.\",\"source\":\"Ask the home directly\"},{\"title\":\"Outdoor space and gardens\",\"detail\":\"Not covered in the inspection findings. Ask whether there is accessible outdoor space for people with dementia and whether it is safely enclosed.\",\"source\":\"Ask the home directly\"},{\"title\":\"One-to-one activities for people who cannot join groups\",\"detail\":\"Not covered in the inspection findings. Ask how the home supports your parent if they are unable to participate in group activities due to advanced dementia or physical frailty.\",\"source\":\"Ask the home directly\"}]","cqcbc_verdict":"Primrose House Care Home, on Bluebird Way in Brough, was rated Good across all five inspection domains at its most recent assessment in October 2025, with the report published in November 2025. The home is registered to care for up to 66 people, including those living with dementia and physical disabilities, and covers adults both under and over 65. A named registered manager is confirmed in post, and the home is run by Danforth Care Brough Limited. A Good rating across every domain is a positive sign and means inspectors found no significant concerns in safety, care quality, staffing, leadership, or responsiveness.\n\nThe main limitation here is that the published inspection report contains very limited specific detail: no direct inspector observations, no resident or family quotes, and no specific data on staffing ratios, activities, food, or dementia practice are recorded in the findings available to us. A Good rating tells you the home met the standard; it does not tell you how warmly staff interact, what mealtimes feel like, or how your parent's day would be structured. Before making a decision, visit at a mealtime, ask to see last week's actual staffing rota (counting permanent versus agency names on night shifts), and ask how the home specifically supports the stage of dementia your parent is living with.","cqcbc_domain_safe":"{\"found\":\"The Safe domain was rated Good at the October 2025 inspection. This means inspectors did not identify significant concerns around safety, medicines management, infection control, or staffing. However, the published report does not include specific detail about staffing ratios, night cover, falls management, or agency use. A Good Safe rating is reassuring but does not confirm that night staffing levels are robust or that agency reliance is low.\",\"quotes\":[],\"family_meaning\":\"Safety is the foundation families need to feel confident about, and a Good rating here means the home passed the regulatory threshold. What the published findings cannot tell you is how many permanent staff are with your parent after 8pm, which is where our Good Practice evidence base flags the greatest risk: night staffing is where safety most commonly slips in care homes, and agency reliance undermines the consistency that people with dementia especially need. Ask the manager directly for last week's night rota, not a template, and check how many of the names on it are permanent employees.\",\"evidence_base\":\"The IFF Research and Leeds Beckett University rapid evidence review found that night staffing ratios and agency reliance are the two factors most strongly associated with safety failures in care homes, yet they are among the least visible to families visiting in the daytime.\",\"watch_out\":\"Ask the manager to show you the actual staffing rota for last week's night shifts, not the planned template. Count how many of the carers listed are permanent employees of the home versus agency staff, and ask what the minimum staffing number is overnight for the 66 beds.\"}","cqcbc_domain_effective":"{\"found\":\"The Effective domain was rated Good at the October 2025 inspection, covering training, care planning, healthcare access, nutrition, and dementia-specific practice. The published report does not include specific detail about how frequently care plans are reviewed, what dementia training staff have completed, or how the home manages GP access and medication. A Good rating confirms inspectors found no significant concerns in these areas.\",\"quotes\":[],\"family_meaning\":\"A Good Effective rating means the home met the standard for knowing what it is doing, but it does not tell you whether your parent's care plan would reflect their actual preferences, personality, and history. Our Good Practice evidence base is clear that care plans function as living documents only when they are reviewed regularly with family input, not filed and forgotten. Food quality is also a marker of genuine care: ask to see the current menu and whether the kitchen can prepare texture-modified meals if your parent has swallowing difficulties. The inspection did not record specific detail on any of these areas, so you will need to ask.\",\"evidence_base\":\"The rapid evidence review (61 studies) found that care plans are most effective when they are co-produced with families, updated after any significant change in the person's condition, and used actively by all staff rather than held only by senior carers.\",\"watch_out\":\"Ask how often care plans are formally reviewed and whether you would be invited to take part. Then ask to see an anonymised example of a completed care plan to judge whether it reads as a document about a specific person or a generic checklist.\"}","cqcbc_domain_caring":"{\"found\":\"The Caring domain was rated Good at the October 2025 inspection, covering staff warmth, dignity, respect, and independence. The published report does not include specific inspector observations of staff interactions, preferred name use, or response to distress. No resident or family quotes are recorded in the available findings. A Good Caring rating means inspectors found the home met the standard in this domain.\",\"quotes\":[],\"family_meaning\":\"Staff warmth is the single biggest driver of family satisfaction in our review data, mentioned in 57.3% of positive reviews, and compassion and dignity follow closely at 55.2%. These are the things families remember and the things that matter most to your parent on an ordinary day. The inspection confirmed a Good standard here, but specific evidence of what caring looked like in practice is not available in the published report. On a visit, watch for small signals: do staff knock before entering rooms, do they use your parent's preferred name without being prompted, and do they move without hurry when helping someone?\",\"evidence_base\":\"The Good Practice evidence base confirms that non-verbal communication, including pace, eye contact, and physical proximity, is as important as verbal interaction for people with dementia, particularly those who have lost the ability to express preferences clearly.\",\"watch_out\":\"During your visit, ask a member of staff what your parent's preferred name would be and how they would find that out. Then observe a corridor interaction between a staff member and someone who lives there: is the staff member at eye level, unhurried, and responsive to the person rather than talking past them?\"}","cqcbc_domain_responsive":"{\"found\":\"The Responsive domain was rated Good at the October 2025 inspection, covering activities, individual engagement, and responsiveness to changing needs. The published report does not describe specific activities, one-to-one provision for people unable to join groups, or how the home tailors engagement to individual stages of dementia. No specific testimony from people who live there or their families is recorded.\",\"quotes\":[],\"family_meaning\":\"Whether your parent will have a meaningful daily life at this home is one of the most important questions, and it is one the published inspection findings cannot answer in detail. Our review data shows that activities and engagement are mentioned in 21.4% of positive family reviews, and resident happiness in 27.1%. The Good Practice evidence base is particularly clear that group activities alone are not enough: people with advanced dementia need one-to-one engagement and opportunities to do familiar everyday tasks, even if they cannot participate in organised group sessions. Ask the home specifically what would happen on a Tuesday afternoon if your parent did not want to join the group activity.\",\"evidence_base\":\"The rapid evidence review found that Montessori-based and individual activity approaches, including familiar household tasks and sensory engagement, produce measurable improvements in wellbeing for people with moderate to advanced dementia compared with group-only programmes.\",\"watch_out\":\"Ask the activities coordinator to show you last week's actual activity records, not the planned programme. Check whether any of the entries show one-to-one time with someone who was not in the group session, and ask what training the activities staff have in dementia-specific engagement.\"}","cqcbc_domain_well_led":"{\"found\":\"The Well-led domain was rated Good at the October 2025 inspection. A named registered manager, Ms Rachel Louise Harvey, is confirmed in post, and the home is operated by Danforth Care Brough Limited with a named nominated individual. The published report does not include specific detail about the manager's tenure, visibility on the floor, staff culture, governance systems, or how the home learns from incidents and complaints.\",\"quotes\":[],\"family_meaning\":\"Good leadership is the strongest predictor of whether a home's quality will improve, stay stable, or decline over time. Our Good Practice evidence base identifies manager tenure and staff empowerment as the two most reliable signals of a healthy culture. The inspection confirms a manager is in post and the home is properly governed, but does not tell you how long Ms Harvey has been in this role, whether staff feel they can raise concerns, or whether occupancy pressures are affecting the culture. Management visibility and communication with families are mentioned in 23.4% and 11.5% of positive family reviews respectively, which tells you these things matter enormously to families after a parent has moved in.\",\"evidence_base\":\"The Leeds Beckett rapid evidence review found that leadership stability, specifically manager tenure of more than two years, is one of the strongest predictors of sustained quality in care homes, and that homes where staff feel safe to speak up show significantly better outcomes for the people who live there.\",\"watch_out\":\"Ask the registered manager directly how long they have been in this role at Primrose House and whether they were promoted internally or appointed from outside. Then ask how a care worker would raise a concern about a colleague's practice, and listen for whether the answer describes a specific process or a general reassurance.\"}","cqcbc_ai_generated_date":"2026-05-07 02:43:46","_dcc_cqc_beds":"66","_dcc_cqc_rating_safe":"","_dcc_cqc_rating_effective":"","_dcc_cqc_rating_caring":"","_dcc_cqc_rating_responsive":"","_dcc_cqc_rating_well_led":"","_dcc_cqc_report_date":"","_dcc_cqc_previous_rating":"","_dcc_cqc_trajectory":"","_dcc_cqc_enforcement":"none","_dcc_cqc_api_updated":"2026-05-15 04:04:22","_dcc_web_scan_blocked":"0","_dcc_web_dementia_activities":"0","_dcc_web_staff_training":"0","_dcc_web_fees_info":"1","_dcc_web_activities_programme":"0","_dcc_web_staff_profiles":"1","_dcc_web_photo_gallery":"1","_dcc_web_cqc_link":"1","_dcc_web_dementia_mention_reviews":"0","_dcc_web_scan_updated":"2026-05-15 04:04:24","_dcc_score_p1":"55","_dcc_score_p2":"50","_dcc_score_p3":"56","_dcc_score_p4":"63","_dcc_score_p5":"80","_dcc_composite_score":"57.65","_dcc_score_band":"good","_dcc_score_updated":"2026-05-15 04:04:24","_seopress_titles_title":"Primrose House Care Home – Dementia, Residential, Respite & Nursing Home in Brough, Yorkshire","_seopress_titles_desc":"If you live near Brough, Yorkshire, Dementia Care Choices walks with you through every stage of Dementia. From the first signs of Dementia to finding the right care home, we help you stay informed and organised throughout,","cqcbc_safe_found":["The Safe domain was rated Good at the October 2025 inspection. This means inspectors did not identify significant concerns around safety, medicines management, infection control, or staffing. However, the published report does not include specific detail about staffing ratios, night cover, falls management, or agency use. A Good Safe rating is reassuring but does not confirm that night staffing levels are robust or that agency reliance is low.","The Safe domain was rated Good at the October 2025 inspection. This means inspectors did not identify significant concerns around safety, medicines management, infection control, or staffing. However, the published report does not include specific detail about staffing ratios, night cover, falls management, or agency use. A Good Safe rating is reassuring but does not confirm that night staffing levels are robust or that agency reliance is low."],"cqcbc_safe_family_meaning":"Safety is the foundation families need to feel confident about, and a Good rating here means the home passed the regulatory threshold. What the published findings cannot tell you is how many permanent staff are with your parent after 8pm, which is where our Good Practice evidence base flags the greatest risk: night staffing is where safety most commonly slips in care homes, and agency reliance undermines the consistency that people with dementia especially need. Ask the manager directly for last week's night rota, not a template, and check how many of the names on it are permanent employees.","cqcbc_safe_evidence_base":["The IFF Research and Leeds Beckett University rapid evidence review found that night staffing ratios and agency reliance are the two factors most strongly associated with safety failures in care homes, yet they are among the least visible to families visiting in the daytime.","The IFF Research and Leeds Beckett University rapid evidence review found that night staffing ratios and agency reliance are the two factors most strongly associated with safety failures in care homes, yet they are among the least visible to families visiting in the daytime."],"cqcbc_safe_watch_out":"Ask the manager to show you the actual staffing rota for last week's night shifts, not the planned template. Count how many of the carers listed are permanent employees of the home versus agency staff, and ask what the minimum staffing number is overnight for the 66 beds.","cqcbc_effective_found":"The Effective domain was rated Good at the October 2025 inspection, covering training, care planning, healthcare access, nutrition, and dementia-specific practice. The published report does not include specific detail about how frequently care plans are reviewed, what dementia training staff have completed, or how the home manages GP access and medication. A Good rating confirms inspectors found no significant concerns in these areas.","cqcbc_effective_family_meaning":["A Good Effective rating means the home met the standard for knowing what it is doing, but it does not tell you whether your parent's care plan would reflect their actual preferences, personality, and history. Our Good Practice evidence base is clear that care plans function as living documents only when they are reviewed regularly with family input, not filed and forgotten. Food quality is also a marker of genuine care: ask to see the current menu and whether the kitchen can prepare texture-modified meals if your parent has swallowing difficulties. The inspection did not record specific detail on any of these areas, so you will need to ask.","A Good Effective rating means the home met the standard for knowing what it is doing, but it does not tell you whether your parent's care plan would reflect their actual preferences, personality, and history. Our Good Practice evidence base is clear that care plans function as living documents only when they are reviewed regularly with family input, not filed and forgotten. Food quality is also a marker of genuine care: ask to see the current menu and whether the kitchen can prepare texture-modified meals if your parent has swallowing difficulties. The inspection did not record specific detail on any of these areas, so you will need to ask."],"cqcbc_effective_evidence_base":"The rapid evidence review (61 studies) found that care plans are most effective when they are co-produced with families, updated after any significant change in the person's condition, and used actively by all staff rather than held only by senior carers.","cqcbc_effective_watch_out":"Ask how often care plans are formally reviewed and whether you would be invited to take part. Then ask to see an anonymised example of a completed care plan to judge whether it reads as a document about a specific person or a generic checklist.","cqcbc_caring_found":["The Caring domain was rated Good at the October 2025 inspection, covering staff warmth, dignity, respect, and independence. The published report does not include specific inspector observations of staff interactions, preferred name use, or response to distress. No resident or family quotes are recorded in the available findings. A Good Caring rating means inspectors found the home met the standard in this domain.","The Caring domain was rated Good at the October 2025 inspection, covering staff warmth, dignity, respect, and independence. The published report does not include specific inspector observations of staff interactions, preferred name use, or response to distress. No resident or family quotes are recorded in the available findings. A Good Caring rating means inspectors found the home met the standard in this domain."],"cqcbc_caring_family_meaning":"Staff warmth is the single biggest driver of family satisfaction in our review data, mentioned in 57.3% of positive reviews, and compassion and dignity follow closely at 55.2%. These are the things families remember and the things that matter most to your parent on an ordinary day. The inspection confirmed a Good standard here, but specific evidence of what caring looked like in practice is not available in the published report. On a visit, watch for small signals: do staff knock before entering rooms, do they use your parent's preferred name without being prompted, and do they move without hurry when helping someone?","cqcbc_caring_evidence_base":"The Good Practice evidence base confirms that non-verbal communication, including pace, eye contact, and physical proximity, is as important as verbal interaction for people with dementia, particularly those who have lost the ability to express preferences clearly.","cqcbc_caring_watch_out":"During your visit, ask a member of staff what your parent's preferred name would be and how they would find that out. Then observe a corridor interaction between a staff member and someone who lives there: is the staff member at eye level, unhurried, and responsive to the person rather than talking past them?","cqcbc_responsive_found":"The Responsive domain was rated Good at the October 2025 inspection, covering activities, individual engagement, and responsiveness to changing needs. The published report does not describe specific activities, one-to-one provision for people unable to join groups, or how the home tailors engagement to individual stages of dementia. No specific testimony from people who live there or their families is recorded.","cqcbc_responsive_family_meaning":["Whether your parent will have a meaningful daily life at this home is one of the most important questions, and it is one the published inspection findings cannot answer in detail. Our review data shows that activities and engagement are mentioned in 21.4% of positive family reviews, and resident happiness in 27.1%. The Good Practice evidence base is particularly clear that group activities alone are not enough: people with advanced dementia need one-to-one engagement and opportunities to do familiar everyday tasks, even if they cannot participate in organised group sessions. Ask the home specifically what would happen on a Tuesday afternoon if your parent did not want to join the group activity.","Whether your parent will have a meaningful daily life at this home is one of the most important questions, and it is one the published inspection findings cannot answer in detail. Our review data shows that activities and engagement are mentioned in 21.4% of positive family reviews, and resident happiness in 27.1%. The Good Practice evidence base is particularly clear that group activities alone are not enough: people with advanced dementia need one-to-one engagement and opportunities to do familiar everyday tasks, even if they cannot participate in organised group sessions. Ask the home specifically what would happen on a Tuesday afternoon if your parent did not want to join the group activity."],"cqcbc_responsive_evidence_base":"The rapid evidence review found that Montessori-based and individual activity approaches, including familiar household tasks and sensory engagement, produce measurable improvements in wellbeing for people with moderate to advanced dementia compared with group-only programmes.","cqcbc_responsive_watch_out":"Ask the activities coordinator to show you last week's actual activity records, not the planned programme. Check whether any of the entries show one-to-one time with someone who was not in the group session, and ask what training the activities staff have in dementia-specific engagement.","cqcbc_well_led_found":"The Well-led domain was rated Good at the October 2025 inspection. A named registered manager, Ms Rachel Louise Harvey, is confirmed in post, and the home is operated by Danforth Care Brough Limited with a named nominated individual. The published report does not include specific detail about the manager's tenure, visibility on the floor, staff culture, governance systems, or how the home learns from incidents and complaints.","cqcbc_well_led_family_meaning":"Good leadership is the strongest predictor of whether a home's quality will improve, stay stable, or decline over time. Our Good Practice evidence base identifies manager tenure and staff empowerment as the two most reliable signals of a healthy culture. The inspection confirms a manager is in post and the home is properly governed, but does not tell you how long Ms Harvey has been in this role, whether staff feel they can raise concerns, or whether occupancy pressures are affecting the culture. Management visibility and communication with families are mentioned in 23.4% and 11.5% of positive family reviews respectively, which tells you these things matter enormously to families after a parent has moved in.","cqcbc_well_led_evidence_base":"The Leeds Beckett rapid evidence review found that leadership stability, specifically manager tenure of more than two years, is one of the strongest predictors of sustained quality in care homes, and that homes where staff feel safe to speak up show significantly better outcomes for the people who live there.","cqcbc_well_led_watch_out":"Ask the registered manager directly how long they have been in this role at Primrose House and whether they were promoted internally or appointed from outside. Then ask how a care worker would raise a concern about a colleague's practice, and listen for whether the answer describes a specific process or a general reassurance.","pp_cqc_url":"https:\/\/www.cqc.org.uk\/location\/1-15111291836"}

The home cares for adults both under and over 65, including those living with dementia or physical disabilities. This mix of ages and care needs means the home works with quite varied situations, so it is worth asking how staff are supported to meet those different needs.

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