Poppy Place
At a Glance
The information you need to decide whether this home warrants a closer look.
Residential homes
Staff warmth score
of reviewers answered yes
Good to know
- Registered beds7
- SpecialismsCaring for adults over 65 yrs, Caring for adults under 65 yrs, Dementia, Learning disabilities, Mental health conditions, Physical disabilities, Sensory impairment
- Last inspected2019-08-22
The Evidence
What the review data, the inspection reports, and the dementia-care evidence base tell us about this home.
What families say
Visitors mention how welcoming the staff are when they arrive. There's a sense that the team here are approachable and friendly, which can make all the difference when you're feeling uncertain about care options.
The eight family priority themes
- Staff warmth55
- Compassion & dignity55
- Cleanliness55
- Activities & engagement50
- Food quality50
- Healthcare50
- Management & leadership60
- Resident happiness55
What inspectors found
Inspected 2019-08-22
Is this home safe?
Is the care effective?
Effective was rated Good at the July 2019 inspection. This domain covers training, care planning, healthcare access, and food quality. The published summary contains no specific information about dementia training content, how care plans are constructed or reviewed, GP access arrangements, or what food is offered and how dietary needs are managed. The home lists dementia, learning disabilities, mental health conditions, and physical disabilities as specialisms, meaning the effective delivery of care requires a high level of staff competence across multiple conditions.Is this home caring?
Caring was rated Good at the July 2019 inspection. This is the domain most valued by families in our review data, covering staff warmth, dignity, respect, and how staff treat people as individuals. The published summary contains no direct quotes from residents or relatives, no named observations of staff interactions, and no specific examples of how dignity or independence is maintained. Given the home's very small size — seven beds — individual relationships between staff and residents should in principle be easier to sustain than in larger settings.Is the home responsive?
Responsive was rated Good at the July 2019 inspection. This covers activities, individual engagement, and whether the home responds to each person's specific needs and preferences. No activity programme details, named activities, or examples of individual engagement are included in the published summary. The home supports people with a wide range of conditions — dementia, learning disabilities, mental health conditions, sensory impairments — meaning activities need to be genuinely varied and adapted to very different abilities and interests.Is the home well-led?
Well-led was rated Good at the July 2019 inspection. The home has a named Registered Manager, Mrs Emma Daffey, and a Nominated Individual, Mr Paul Tolley, from the provider organisation New Directions (Rugby) Limited. A monitoring review in July 2023 found no evidence requiring a reassessment of the rating. No specific details about management visibility, staff culture, governance processes, or how the home handles complaints and incidents are available in the published summary. The inspection is now more than five years old.
Source: CQC inspection report →
What the evidence base says
The team supports residents with various needs including dementia, learning disabilities, mental health conditions and physical disabilities. They also care for both younger adults under 65 and older residents, alongside those with sensory impairments. For those living with dementia, having experienced staff who understand the condition makes a real difference. The home provides specialist dementia support as part of their wider care approach. All areas worth probing directly during a visit.
The DCC Verdict
Our editorial view, built from the three lenses: what families tell us, what inspectors record, and how the home sits against good dementia-care practice.
DCC Family Score
Poppy Place holds a Good rating across all five domains, but the inspection report published in 2019 contains very little specific detail — no resident quotes, no direct observations, and no named examples — meaning the Family Score reflects confirmed Good ratings without the evidence depth that would push scores higher.
Homes in West Midlands typically score 68–82.The three-lens summary
What families tell us
Visitors mention how welcoming the staff are when they arrive. There's a sense that the team here are approachable and friendly, which can make all the difference when you're feeling uncertain about care options.
What inspectors have recorded
How it sits against good practice
Sometimes the right place just feels right when you walk through the door. Why not arrange a visit to see for yourself?
Worth a visit
Poppy Place is a very small residential home in Rugby registered for up to 7 people, supporting adults with dementia, learning disabilities, mental health conditions, physical disabilities, and sensory impairments. The inspection carried out in July 2019 — now over five years ago — resulted in a Good rating across all five domains: Safe, Effective, Caring, Responsive, and Well-led. A monitoring review in July 2023 found no evidence requiring a reassessment of that rating. The home is run by New Directions (Rugby) Limited, with Mrs Emma Daffey as Registered Manager. The main limitation for any family considering this home is that the published inspection report contains almost no specific detail — no direct quotes from residents or relatives, no named observations, and no examples of practice. This means the Good rating is confirmed but its basis cannot be scrutinised. The inspection is also more than five years old, which is a significant gap given that staffing, management, and culture can change considerably. Before visiting, call ahead and ask: how many permanent staff are on the dementia unit overnight, has the registered manager changed since 2019, and how does the home involve families in care planning? On your visit, watch how staff interact with residents in unscripted moments — in corridors, at mealtimes, when someone appears unsettled.
The three questions to ask when you visitSave this home. Compare it against your shortlist.
Let our analysis show you how Poppy Place measures up against the other homes you’re considering. Free account.
In Their Own Words
How Poppy Place describes itself — collected from its own website. DCC has not edited or independently verified the content in this tab.
Modern care with friendly faces in Rugby
Poppy Place – Your Trusted residential home
When you're looking for care that covers complex needs, the basics matter even more. Poppy Place in Rugby offers support for everything from dementia to sensory impairments, all within a clean, contemporary setting. People visiting here notice the friendly staff straight away — a reassuring first impression when you're weighing up such an important decision.
Who they care for
The team supports residents with various needs including dementia, learning disabilities, mental health conditions and physical disabilities. They also care for both younger adults under 65 and older residents, alongside those with sensory impairments.
For those living with dementia, having experienced staff who understand the condition makes a real difference. The home provides specialist dementia support as part of their wider care approach.
“Sometimes the right place just feels right when you walk through the door. Why not arrange a visit to see for yourself?”
DCC does not edit or curate content in this tab. For independently curated information, see The Evidence and DCC Verdict.
The DCC Verdict
Our editorial view, built from the three lenses: what families tell us, what inspectors record, and how the home sits against good dementia-care practice.
DCC Family Score
Poppy Place holds a Good rating across all five domains, but the inspection report published in 2019 contains very little specific detail — no resident quotes, no direct observations, and no named examples — meaning the Family Score reflects confirmed Good ratings without the evidence depth that would push scores higher.
Homes in West Midlands typically score 68–82.The three-lens summary
What families tell us
Visitors mention how welcoming the staff are when they arrive. There's a sense that the team here are approachable and friendly, which can make all the difference when you're feeling uncertain about care options.
What inspectors have recorded
How it sits against good practice
Sometimes the right place just feels right when you walk through the door. Why not arrange a visit to see for yourself?
Worth a visit
Poppy Place is a very small residential home in Rugby registered for up to 7 people, supporting adults with dementia, learning disabilities, mental health conditions, physical disabilities, and sensory impairments. The inspection carried out in July 2019 — now over five years ago — resulted in a Good rating across all five domains: Safe, Effective, Caring, Responsive, and Well-led. A monitoring review in July 2023 found no evidence requiring a reassessment of that rating. The home is run by New Directions (Rugby) Limited, with Mrs Emma Daffey as Registered Manager. The main limitation for any family considering this home is that the published inspection report contains almost no specific detail — no direct quotes from residents or relatives, no named observations, and no examples of practice. This means the Good rating is confirmed but its basis cannot be scrutinised. The inspection is also more than five years old, which is a significant gap given that staffing, management, and culture can change considerably. Before visiting, call ahead and ask: how many permanent staff are on the dementia unit overnight, has the registered manager changed since 2019, and how does the home involve families in care planning? On your visit, watch how staff interact with residents in unscripted moments — in corridors, at mealtimes, when someone appears unsettled.
The three questions to ask when you visitSave this home. Compare it against your shortlist.
Let our analysis show you how Poppy Place measures up against the other homes you’re considering. Free account.
In Their Own Words
How Poppy Place describes itself — collected from its own website. DCC has not edited or independently verified the content in this tab.
Modern care with friendly faces in Rugby
Poppy Place – Your Trusted residential home
When you're looking for care that covers complex needs, the basics matter even more. Poppy Place in Rugby offers support for everything from dementia to sensory impairments, all within a clean, contemporary setting. People visiting here notice the friendly staff straight away — a reassuring first impression when you're weighing up such an important decision.
Who they care for
The team supports residents with various needs including dementia, learning disabilities, mental health conditions and physical disabilities. They also care for both younger adults under 65 and older residents, alongside those with sensory impairments.
For those living with dementia, having experienced staff who understand the condition makes a real difference. The home provides specialist dementia support as part of their wider care approach.
The home & environment
The home feels fresh and well-looked after, with modern facilities throughout. People consistently mention how clean everything is — from the communal areas to individual rooms. There's also garden space for those who enjoy spending time outdoors.
“Sometimes the right place just feels right when you walk through the door. Why not arrange a visit to see for yourself?”
DCC does not edit or curate content in this tab. For independently curated information, see The Evidence and DCC Verdict.
