Dementia Care Home

South West Care Homes: Ashfield

18 Windsor Square, Exmouth, Devon, EX8 1JX

Residential homes

At a Glance

The information you need to decide whether this home warrants a closer look.

DCC Family Score
72/ 100
Weighted from family reviews
Dementia SpecialismConfirmed

Residential homes

Families Rate The Staff72 / 100

Staff warmth score

“Well Looked After”70%

of reviewers answered yes

Good to know

  • Registered beds25
  • SpecialismsCaring for adults over 65 yrs, Dementia
  • Last inspected2023-02-08

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The Evidence

What the review data, the inspection reports, and the dementia-care evidence base tell us about this home.

Section 01

What families say

When families arrive, management takes time to meet with visitors and discuss their loved ones' needs. Some visitors have noticed efforts to raise standards and create a more welcoming environment.

The eight family priority themes

  • Staff warmth72
  • Compassion & dignity72
  • Cleanliness70
  • Activities & engagement65
  • Food quality65
  • Healthcare68
  • Management & leadership75
  • Resident happiness70
Section 02

What inspectors found

Inspected 2023-02-08

  • Is this home safe?

    Good
    Safe was rated Good at the November 2022 inspection. This means inspectors were satisfied that risks to residents were managed, medicines were handled appropriately, and staffing met the required threshold. The home had previously been rated Inadequate, so achieving Good in Safe represents a meaningful turnaround. The published report does not include specific observations about night staffing numbers, agency use, or falls management.
    Verified by inspector
  • Is the care effective?

    Good
    Effective was rated Good at the November 2022 inspection. This domain covers care planning, staff training, nutrition, and healthcare access including GP involvement and medicine management. The home specialises in dementia care, which means inspectors would have looked at whether staff training reflected that specialism. The published report contains no specific detail about care plan quality, dementia training content, or how food and nutrition needs are managed.
    Verified by inspector
  • Is this home caring?

    Good
    Caring was rated Good at the November 2022 inspection. This domain covers staff warmth, dignity, respect, and whether residents are treated as individuals. The Good rating means inspectors were satisfied that the standard of interaction they observed met requirements. The published report includes no direct quotes from residents or relatives, and no specific inspector observations about how staff spoke to or moved with residents.
    Verified by inspectorResident testimony recorded
  • Is the home responsive?

    Good
    Responsive was rated Good at the November 2022 inspection. This domain covers whether care is tailored to individual needs, whether activities are meaningful and varied, and whether complaints are handled well. For a dementia-specialist home, it also covers whether people with more advanced dementia receive individual engagement rather than being excluded from activity because they cannot join groups. The published report contains no detail about the activity programme, individual engagement, or complaints handling.
    Verified by inspector
  • Is the home well-led?

    Good
    Well-led was rated Good at the November 2022 inspection. The home is registered to South West Care Homes Limited, with a named registered manager and a nominated individual in post at the time of the inspection. The previous rating was Inadequate, meaning the current Good rating in Well-led represents a substantial recovery. Good governance, staff culture, and accountability systems would need to have been demonstrated to inspectors for this domain to pass. The published report contains no detail about manager tenure, staffing stability, or how the service monitors quality on an ongoing basis.
    Verified by inspector
  • Source: CQC inspection report →

    Section 03

    What the evidence base says

    The home provides residential care for people over 65, with specific experience supporting those living with dementia. For residents with dementia, clear communication is especially important. Families considering Ashfield may want to ask about staff language skills and how the team ensures residents can be properly understood and supported. All areas worth probing directly during a visit.

The DCC Verdict

Our editorial view, built from the three lenses: what families tell us, what inspectors record, and how the home sits against good dementia-care practice.

72/ 100

DCC Family Score

Ashfield has recovered from an Inadequate rating to Good across all five domains, which is a significant and meaningful improvement. However, the published inspection text is brief and does not contain the specific observations, quotes, or detailed evidence that would push scores higher with confidence.

Homes in South West typically score 68–82.

The three-lens summary

Lens 01

What families tell us

When families arrive, management takes time to meet with visitors and discuss their loved ones' needs. Some visitors have noticed efforts to raise standards and create a more welcoming environment.

Lens 02

What inspectors have recorded

The management team engages directly with families and shows commitment to improvement. However, some families have raised concerns about training gaps and communication challenges among care staff, particularly for residents who need clear verbal interaction.

Lens 03

How it sits against good practice

If you're considering Ashfield, visiting in person will give you the clearest picture of whether it's the right fit for your family member.

DCC Recommendation

Worth a visit

Ashfield, at 18 Windsor Square in Exmouth, was rated Good across all five inspection domains at its most recent inspection in November 2022, with the report published in February 2023. This is a genuinely significant result because the home was previously rated Inadequate, meaning inspectors found serious concerns at an earlier visit and then returned to find the home had addressed them well enough to achieve Good in every area. A named registered manager and nominated individual were in place at the time of the inspection. The main uncertainty here is that the published inspection text is very brief and contains almost no specific evidence: no inspector observations, no resident or family quotes, and no detail about staffing, activities, food, or the physical environment. A Good rating tells you the home met the required standard, but it does not tell you what daily life is actually like for your parent. Before making a decision, visit in person, ask the manager to walk you through what changed after the Inadequate rating, and use the checklist questions below to fill the gaps the published report leaves open.

The three questions to ask when you visit

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In Their Own Words

How South West Care Homes: Ashfield describes itself — collected from its own website. DCC has not edited or independently verified the content in this tab.

What South West Care Homes: Ashfield says about itself

Working hard to improve care standards in Exmouth

Ashfield – Expert Care in Exmouth

Ashfield in Exmouth is navigating some challenges while supporting residents aged over 65, including those living with dementia. Recent feedback suggests the team is working to address concerns about consistency and standards. The home sits in the coastal town, caring for older adults who need residential support.

Care & specialisms

Who they care for

    The home provides residential care for people over 65, with specific experience supporting those living with dementia.

    How they describe their dementia care

    For residents with dementia, clear communication is especially important. Families considering Ashfield may want to ask about staff language skills and how the team ensures residents can be properly understood and supported.

    “If you're considering Ashfield, visiting in person will give you the clearest picture of whether it's the right fit for your family member.”

    DCC does not edit or curate content in this tab. For independently curated information, see The Evidence and DCC Verdict.

    Free download – Dementia Stage 4

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    Related:

    What Real Families Say About Dementia Care Homes: The Eight Things That Matter Most

    A Which? Report for Care Homes: Real Family Reviews, Not Just Official Inspections

    Step-by-Step Guide to Finding a Care Home for Your Mum in the UK

    What Does 'Dementia Specialist' Actually Mean? How to Tell If a Care Home Really Is One

    Best UK Website for Comparing Dementia Care Homes (Beyond CQC Ratings)

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